Curriculum
- 1 Section
- 15 Lessons
- 3 Days
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- Topics15
- 1.1Lesson 1: Creating a Google AdWords Account Topic A: Create and Navigate the Google AdWords Account Structure Topic B: Configure and Manage Account Alerts, Announcements, and Notifications
- 1.2Lesson 2: Creating Ad Campaigns Topic A: Plan an AdWords Campaign Topic B: Create Campaigns and Configure Campaign Settings Topic C: Create and Configure Ad Groups, Ads, and Keywords
- 1.3Lesson 3: Optimizing Keywords Topic A: Select Keywords in AdWords Topic B: Research Keywords with the Google Keyword Planner Topic C: Research Keywords Online Topic D: Configure Ad Groups and Keywords
- 1.4Lesson 4: Writing Ads in Google AdWords Topic A: Review Google Ad Policies Topic B: Write High-Quality AdWords Ads
- 1.5Lesson 5: Analyzing and Reporting Campaign Performance Topic A: Review Your Campaign and Adjust Settings Topic B: Analyze and Optimize Ads Topic C: Create Reports in AdWords
- 1.6Lesson 6: Managing Bidding and Budgets Topic A: Set and Manage Bids Topic B: Set and Manage Budgets
- 1.7Lesson 7: Configuring Language and Location Targeting Topic A: Configure Language Targeting Topic B: Configure Location Targeting
- 1.8Lesson 8: Enhancing Campaigns with Ad Extensions Topic A: Create Ads with Extensions That Provide Information Topic B: Create Ads with Extensions That Drive Action Topic C: Create Ads with Automated Extensions
- 1.9Lesson 9: Creating a Display Network Campaign Topic A: Plan and Create a Display Network Campaign Topic B: Target by Audience, Topic, and Demographics Topic C: Target Campaigns by Device Type Topic D: Create a Responsive Ad
- 1.10Lesson 10: Implementing Advanced AdWords Features Topic A: Optimize Ad Delivery Topic B: Create Dynamic Ads Topic C: Implement Keyword Insertion Topic D: Implement Campaign Drafts and Experiments Topic E: Configure Conversion Tracking
- 1.11Lesson 11: Measuring Campaign Performance Topic A: Link AdWords to Google Analytics Topic B: Measure AdWords Campaign Success Topic C: Analyze Campaign Performance in AdWords
- 1.12Lesson 12: Optimizing AdWords Campaigns for Conversions Topic A: Track Conversions Topic B: Optimize Campaign Configuration for Conversions
- 1.13Lesson 13: Optimizing Campaigns Topic A: Optimize Landing Pages for Quality Score Topic B: Optimize Bidding Performance Topic C: Optimize Budgets Topic D: Automate AdWords Campaign Using Rules
- 1.14Lesson 14: Managing AdWords with AdWords Editor Topic A: Set Up and Configure AdWords Editor Topic B: Import and Analyze Data
- 1.15Lesson 15: Utilizing AdWords Manager Accounts and the AdWords API Topic A: Manage Clients with AdWords Manager Accounts Topic B: Use the AdWords API Appendix A: Google AdWords Ce
Lesson 11: Measuring Campaign Performance Topic A: Link AdWords to Google Analytics Topic B: Measure AdWords Campaign Success Topic C: Analyze Campaign Performance in AdWords
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Lesson 13: Optimizing Campaigns Topic A: Optimize Landing Pages for Quality Score Topic B: Optimize Bidding Performance Topic C: Optimize Budgets Topic D: Automate AdWords Campaign Using Rules
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